Just a quick update.
Towards the end of last year I posted “Crystal Balls and Mince Pies” which you can see by clicking the link or viewing via my archives.
I asked “if one was starting a holidays business, what would they go into?”. There results are:
Independent villa / apartment holidays 62.5%
Everything else had 0%. So, although my sample size was small (!), Independent and Luxury are the most attractive sectors. This begs the question, why didn’t anyone want to go into mainstream mass market? I’ll explore that question in a future post.