The Reading List

Over the past few years I’ve been reading a few books about business, start ups and various other subjects I thought might guide me.  Here is the list of the books in no particular order…..

Flash Boys – Michael Lewis – Awesome.  Brad Katsuyama is one of my new heroes.  Lewis has done it again with a brilliant narrative.

Decoded – Jay Z – Loved this, a great insight into the progression of hip-hop, entrepreneurship, business and growing from nothing to something.

the Facebook effect – David Kirkpatrick – Good insight into Facebook, looks like quite a ride.

The Future – Al Gore – Tough going but worth it.

Tornado Down – John Peters and John Nichol – Read in two days.

Blink – Malcolm Gladwell – Good.

Branding Your Business – James Hammond – Not bad.

Writing a Business Plan:  FT Essential Guides – Pearson – GREAT!

Zero to One – Notes on Startups or How to build the future – Peter Thiel with Blake Masters – GREAT!!

From Vision to Exit – Guy Rigby – Not bad.

The story of Green and Blacks – Craig Sams & Josephine Fairley – Good!

Like a Virgin – Richard Branson – So so.

The Real Deal – James Caan

Business Stripped Bare – Richard Branson

Team of Rivals – Doris Kearns Goodwin

South:  The Endurance Experience – Ernest Shackleton

Race to the Pole – James Cracknell and Ben Fogle

Beyond Business – John Browne

Steve Jobs –  Walter Isaacson

Do Something Different – Jurgen Wolf

FT Business Start Up 2010 – Williams

Management in 10 Words – Terry Leahy

Insanely Simple – Ken Segall

Start It Up – Luke Johnson

HTML:  A beginners Guide (5th ed) – Willard

The Scott Journals – Oxford Press

Harvard Business Essentials:  Strategy – Harvard Press

Confessions of a Entrepreneur – Chris Robson

Small Giants – Bo Burlington

Good Small Business Guide 2010 – FSB

The Accidental Pornographer -Gavin Griffiths

How I made it – Rachel Bridge

Wake Up and Change Your Life – Duncan Bannatyne

How To Start Your Own Business – Robert Ashton

To Big To Fail – Andrew Ross Sorkin

The Hard Thing About Hard Things – Ben Horowitz

The Everything Store – Brad Stone

Good to Great – John Collier

Data Driven Marketing – Mark Jeffery

Creativity Inc – Ed Catmull

Hooked – Nir Eyal

Mr China – Tim Clissold

The New Digital Age – Eric Schmidt & Jared Cohen

Social Media Marketing – Dave Evans

Don’t Make Me Think – Steve Krug

The Art of SEO – Enge, Spencer, Fishkin, Stricchiola

Googled – Ken Auletta

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